Who is Aaron Gray?
I’m a people person who enjoys building connections and finding opportunities to help others grow. I’m quick to make friends, a good listener, and I try to keep things collaborative and solution focused. I enjoy thinking through problems, finding creative solutions, and paying attention to the little details that make a big difference.
I have a background in business development and sales, with experience in TV media buying and selling, digital marketing strategies, and campaign analytics. I like diving into the numbers, figuring out what’s working, and helping businesses get real results.
I enjoy staying curious and hands-on, whether I'm playing a casual round of golf, exploring new places, or diving into a good book. I like to tinker and create so my hobbies include 3D printing and design, carpentry, and basic mechanics. I'm always up for trying something new and love the challenge of learning as I go.
Work Experience
Media Executive
Gray Media Group dba KBTX - College Station, TX
Apr 2023 – Current
Leverage Nielsen & Comscore ratings, market research, and national campaign data to design omni-channel campaigns across broadcast TV and the Gray Digital Media product suite.
Lead end-to-end campaign execution using Matrix CRM, Wide Orbit, Insights and Google Analytics dashboards to track KPIs, optimize performance, and deliver measurable ROI.
Oversee the creative process from concept to final cut, personally writing copy/scripts and directing production of both video and digital content.
Account Executive
Sagamore Hill Broadcasting dba KJTV - Lubbock, TX
June 2022 – Apr 2023
Secured new business and grew client accounts by developing strategic, multi-platform advertising campaigns across traditional and digital mediums.
Managed campaign execution through Wide Orbit and Google Analytics to monitor performance, provide data-driven insights, and ensure long-term client success.
Collaborated with production teams to create effective video and digital creative aligned with client goals.
Marketing Intern
Atlas CMMS CPAs & Advisors - Lubbock, TX
Feb 2021 – Sept 2021
Executed targeted B2B marketing through direct mail and email campaigns, using market research to attract audit clients and drive business growth.
Managed social profiles for regional partners to ensure a consistent and professional brand presence across social media platforms.
Marketing Intern
SPCA of Brazoria County - Lake Jackson, TX
May 2019 – Aug 2019
Created and scheduled daily social media content through Hootsuite to showcase adoptable animals and promote upcoming events, growing online following by more than 500.
Developed website content, blog posts, and newsletters, utilizing Mailchimp to enhance community outreach and coordinate volunteer participation.
Education
Bachelor's of Arts in Advertising
Texas Tech University, College of Media and Communication - Lubbock, TX
August 2021
Gained a strong foundation in marketing, branding, media, web development, and design through hands-on coursework and projects.
Strengthened time management and problem-solving skills by balancing multiple deadlines and mastering complex tools and concepts.