Streaming TV: Is Now the Time to Buy?

When you stream TV, whether it’s news, sports, or your favorite show, who do you see advertising?

Tech companies like Verizon and AT&T. Insurance giants like GEICO and Progressive. Pharmaceutical brands, auto manufacturers, cosmetics, alcohol… The list goes on.

These aren’t just random companies. They’re national brands. So, the question is, why do they all invest so heavily in streaming?

Because video advertising works. It commands attention. It builds trust. And it sticks with people.

Now here’s where it gets interesting: there’s a unique window of opportunity right now for local businesses to break into this powerful space.

Right now, 92% of ad buys on streaming come from national advertisers. But only about 50% of the available ad space is being filled. That means two things:

1. Less local Competition - Fewer local competitors means your brand doesn’t get lost in the noise, it pops, which your brand stands out and creates a greater impact.
2. Lower Costs - Because streaming ad space is still relatively new and underutilized at the local level, prices remain affordable. This is one of the few places where your business can appear alongside major brands and utilize the same tactics and targeting as major brands, without a major-brand budget.

National companies have seen the data, know the value of streaming video, and invest their dollars into it for a reason.

For local businesses, the playing field has never been more open. If you’ve ever thought, “I wish my business could be on TV,” now is the time to get the right message, to the right person, on the right screen while the cost is low, and the competition is light.